Revised:  01/24/2006

Omnibus Services

 

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HarGroup Omnibus Telephone Surveys

        
Because you want current,
            accurate and reliable information.

 

 

HarGroup Omnibus is a monthly telephone survey of randomly selected Calgarians and Albertans.  The service provides an innovative and inexpensive way for you to conduct accurate and unbiased customer research without tying up valuable resources.  You participate by buying space on our questionnaire and inserting the questions you need answered. 

 

 How do clients use the HarGroup Omnibus survey..

     

      Clients use HarGroup Omnibus surveys to answer a variety of questions that they may have.  Some examples include:

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 An advertising agency measures awareness of a client's campaign.

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 A homebuilder tracks community perceptions of image and branding.

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 A management consultant evaluates interest for a client's service.

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 An auto care centre analyzes customer service preferences.

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 A beverage company measures market penetration of a new brand.

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 A tourist attraction determines interest in a new program.

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 A municipality monitors participation in programs.

HarGroup Omnibus surveys samples of Calgary and Alberta populations.  Within each of these populations, two survey sample options are offered.

 

 

HarGroup Omnibus Calgary

HarGroup Omnibus Alberta

Type of sample

Basic

Standard

Basic

Standard

Sample size

400

800

800

1,200

Estimated margin of error

4.9%

3.5%

3.5%

2.8%

 

 

 Reporting...

You receive data reports that present basic frequencies of your questions and cross tabulations between your questions and demographic questions asked in the survey.  If you wish, you may purchase a computer disk with a data file of your questions and demographic variables. 

HarGroup Omnibus 2006 schedule...

HarGroup Omnibus surveys run every month, except December, giving you access to regular customer feedback.  Questions must be received approximately one week in advance of the survey implementation.   You receive data reports within the second week of the month following a survey.

 

Month

Survey Start Date

Month

 

Survey Start Date

 

January

17th

July

18th 

February

21st 

August

22nd

March

21st 

September

19th

April

18th

October

17th

May

23rd

November

21st

June

20th

December

n/a

 

 

 For more information...

 

            Calgary         -  (403) 261-7999

            Toll free        -  1-877-431-5002

   e-mail:  admin@hargroup.ca

 

          

 

 

 

 

 

 

 

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Copyright 2006 HarGroup Management Consultants, Inc.

Revised:  01/24/2006