Marketing Strategy and Planning
can change quickly. To keep on top how a client's organization is performing
we help our clients to understand their competition and develop marketing
plans which can capture market share and take advantage of new market
niches. Our research
services contribute to the evaluation or development of marketing strategies
designed to strengthen a client's market position.
Market feasibility studies
Surveys of customers and potential customers
Focus group discussions
Regression, factor and cluster analysis
Region Tourism/Marketing Plan -
A marketing plan was developed for a
Tourism Destination Region, a newly established tourism organization
responsible for the delivery of tourism marketing . Key tourism
stakeholders throughout the region were consulted to establish a marketing
focus for awareness marketing, partnership and product development, and
market information services.
Radio Station Market
Study - A marketing study was
developed for a radio station in central Alberta. The study examined
market and product/program development initiatives and assessed market
opportunities for enhancing revenue opportunities for the station.
Market Feasibility Study -
On behalf of the
central Alberta First Nations community, HarGroup conducted a market
feasibility study for a resort casino. The study examined development
options including community and destination casinos. A survey was
conducted with potential markets in proximity to the community, which
contributed to a market profile
for the proposed venture.